Claude Code for Growth: 32 Marketing Skills That Replace Half Your Tool Stack

One repo changed how I think about AI for marketing. coreyhaines31/marketingskills has 22K stars and 32 skills organized into a full marketing stack. CRO, copywriting, SEO, paid ads, analytics, retention, growth engineering, and sales operations. But the clever part is not the skills themselves. It is the architecture: every skill reads from a shared product-marketing-context file. Define your product, audience, and positioning once. Every skill output respects it.

That is the difference between "AI for marketing" (paste context, get generic output) and an actual marketing ops system (define strategy once, execute everywhere).

Here is what that looks like in practice. Without the shared context, you prompt Claude "write me a landing page headline" and get:

Transform Your Business with Our Innovative Solution

With product-marketing context defined and the copywriting skill installed:

Ship 3x faster. The 847 engineering teams on [Product] merge 40% more PRs per week - without adding headcount.

Same model. The skill pulled your positioning (developer tools), your proof point (847 teams, 40% metric), and your voice (direct, specific, no fluff) from the shared context file. That is what "define once, use everywhere" means in practice.

I cataloged the full marketing skills ecosystem. The coreyhaines31 repo is the centerpiece, but there are dedicated skills for ad copy, competitor analysis, email sequences, LinkedIn optimization, and AI-native SEO (GEO) scattered across a dozen other repos. Here is everything worth installing.

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What Is the Shared Context Pattern and Why Does It Matter?

Before installing any marketing skill, understand the pattern that makes them 10x more useful.

The best marketing skill repos use a shared context file. In coreyhaines31/marketingskills, this is the product-marketing skill. It creates a context document that captures:

• Product positioning: What you sell, who you sell to, the problem you solve
• ICP definition: Firmographics, psychographics, buying triggers
• Competitive landscape: Key competitors, your differentiation
• Brand voice: Tone, vocabulary, personality
• Proof points: Customer quotes, case studies, metrics

Every other skill in the collection reads this context automatically. When the copywriting skill generates landing page copy, it pulls your positioning. When the page-cro skill audits a page, it checks against your ICP. When the seo skill creates content briefs, it uses your target keywords and competitive positioning.

Set this up first. Run the product-marketing skill and answer the questions. Every subsequent skill becomes 10x more relevant.

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What Marketing Skills Should You Install?

CRO & Conversion Optimization

Skill	What It Does	Source	Install
page-cro	Conversion rate optimization for landing pages. Heuristic analysis, friction identification, CTA optimization, above-fold audit.	coreyhaines31/marketingskills	npx skills add coreyhaines31/marketingskills
copywriting	Marketing page copy using proven frameworks (PAS, AIDA, Before-After-Bridge). Headlines, subheads, CTAs, body copy with variant generation.	coreyhaines31/marketingskills	Same repo
conversion-copywriting	Expert conversion copy using marketing psychology (loss aversion, social proof, scarcity, anchoring) and 7-sweep editing process.	mayurrathi/awesome-agent-skills	npx skills add mayurrathi/awesome-agent-skills --skill conversion-copywriting
landing-page	Full landing page generation. Hero, social proof, features, pricing, FAQ, CTA blocks.	Community	Various

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SEO, GEO & AI Visibility

Skill	What It Does	Source	Install
seo	SEO content strategy. Keyword research workflows, content brief generation, on-page optimization, internal linking recommendations.	coreyhaines31/marketingskills	Same repo
ai-seo	AI search optimization (LLMO/GEO). Optimize content for AI citation in ChatGPT, Gemini, Perplexity. Answer-first structure, E-E-A-T signals, structured data.	coreyhaines31/marketingskills	Same repo
technical-seo	Technical SEO audits. Site architecture, crawlability, Core Web Vitals, schema markup, canonicalization.	Community	Various
seo-content-page	Full SEO content pages optimized for both traditional search and AI search (GEO). Hub-and-spoke internal linking.	AI Builder Club skills	Project-level

The ai-seo skill is the standout. Most SEO skills stop at Google. This one optimizes for AI citation - the format and structure that gets your content pulled into ChatGPT, Perplexity, and Gemini answers. That is where organic traffic is shifting.

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Content Marketing

Skill	What It Does	Source	Install
content-strategy	Content planning, editorial calendar, content pillar architecture, distribution strategy.	coreyhaines31/marketingskills	Same repo
content-creator	Multi-format content production. Blog posts, social threads, email newsletters, case studies. Maintains voice consistency.	mayurrathi/awesome-agent-skills	npx skills add mayurrathi/awesome-agent-skills
blog-post	SEO-optimized blog post generation with structured outlines, internal linking, and CTA placement.	Community	Various
case-study	Customer success story structure. Challenge, solution, results, quote selection.	Community	Various

What makes these useful: The content-strategy skill does not just say "write a blog post." It builds a full content pillar architecture - hub pages, spoke articles, internal linking map - grounded in your positioning from the shared context file. The content-creator skill's repurposing workflow is the time saver: one long-form piece becomes 8-12 distribution assets (LinkedIn post, email teaser, Twitter thread, social cards) without manual rewriting.

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Paid Advertising

Skill	What It Does	Source	Install
paid-ads	Paid campaign strategy. Platform selection, audience targeting, budget allocation, creative strategy, bidding optimization.	coreyhaines31/marketingskills	Same repo
ad-copy-writer	Generate ad copy variations for Google, Meta, and LinkedIn. Platform-specific format constraints.	cognyai/claude-code-marketing-skills	npx skills add cognyai/claude-code-marketing-skills
performance-marketing-ops	ROAS optimization, audience segmentation, creative fatigue detection, diminishing returns modeling.	mayurrathi/awesome-agent-skills	Same repo

What makes these useful: The paid-ads skill does not just generate ad copy. It selects platforms based on your ICP (LinkedIn for B2B enterprise, Meta for B2C, Google for high-intent), recommends budget allocation, and structures creative testing frameworks. The ad-copy-writer from cognyai generates platform-specific variants that respect character limits and format constraints - no more manually resizing a LinkedIn ad to fit Google's headline character cap.

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Email Marketing & Lifecycle

Skill	What It Does	Source	Install
email-sequence	Automated email flows with comprehensive email type reference. Welcome sequences, onboarding, re-engagement, win-back.	coreyhaines31/marketingskills	Same repo
email-marketing	Email campaign strategy. List segmentation, subject line optimization, send time optimization, deliverability.	coreyhaines31/marketingskills	Same repo
retention	Customer retention and lifecycle marketing. Churn prediction signals, re-engagement campaigns, loyalty programs.	coreyhaines31/marketingskills	Same repo
automation-bot	Marketing automation workflows. Drip sequences, trigger-based actions, behavioral targeting.	mayurrathi/awesome-agent-skills	Same repo

What makes these useful: The email-sequence skill generates complete flows - not just one email, but the full 5-7 email sequence with timing, subject line variants, and conditional branching (opened but didn't click? send variant B at day 3). The retention skill identifies churn signals before customers leave, not after.

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Analytics & Attribution

Skill	What It Does	Source	Install
analytics	Marketing analytics setup. Event tracking, funnel analysis, cohort analysis, attribution modeling.	coreyhaines31/marketingskills	Same repo
campaign-analytics	Campaign performance measurement. Multi-touch attribution, incrementality testing, ROAS by channel.	alirezarezvani/claude-skills	Same repo
gtm-metrics	Pipeline attribution, velocity, win rates, CAC, payback period, NRR, growth accounting, executive dashboards.	chadboyda/agent-gtm-skills	npx skills add chadboyda/agent-gtm-skills

What makes these useful: The analytics skill does not just set up tracking. It builds a measurement plan: which events to track, how to structure funnel analysis, and how to do multi-touch attribution. The gtm-metrics skill from chadboyda calculates the metrics a board actually cares about: CAC payback period, NRR, and growth accounting (new vs expansion vs contraction vs churn revenue).

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Growth Engineering & PLG

Skill	What It Does	Source	Install
growth-engineering	Product-led growth patterns. Activation loops, viral mechanics, referral systems, freemium conversion optimization.	coreyhaines31/marketingskills	Same repo
product-marketing	Product marketing context. Positioning, messaging, value props. The shared context file that powers every other skill.	coreyhaines31/marketingskills	Same repo
revops	Revenue operations. Lead lifecycle, scoring, routing, pipeline management, marketing-to-sales handoff.	coreyhaines31/marketingskills	Same repo
sales-enablement	Sales decks, one-pagers, objection handling docs, demo scripts. Marketing supporting sales.	coreyhaines31/marketingskills	Same repo

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Social Media & Brand

Skill	What It Does	Source	Install
social-media	Social media strategy. Platform-specific content formats, posting cadence, engagement tactics, community management.	coreyhaines31/marketingskills	Same repo
linkedin-automation	LinkedIn content creation, connection request personalization, thought leadership calendars.	mayurrathi/awesome-agent-skills	Same repo
linkedin-profile-optimizer	Optimize LinkedIn profiles for inbound leads and credibility.	BrianRWagner/ai-marketing-claude-code-skills	Clone repo
brand-guidelines	Apply consistent branding across materials. Color palettes, typography, voice.	anthropics/skills	/plugin install example-skills

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Competitive Intelligence

Skill	What It Does	Source	Install
competitor-profiling	Competitive intelligence research profiles. Positioning analysis, feature comparison, pricing analysis.	coreyhaines31/marketingskills	Same repo
competitor-analysis	Research competitor positioning, ads, and market gaps.	cognyai/claude-code-marketing-skills	Same repo
lead-qualification	Research and qualify business leads against your ICP.	cognyai/claude-code-marketing-skills	Same repo

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Which Repos Have the Best Marketing Skills?

Repo	Stars	Skills	Focus
coreyhaines31/marketingskills	22K	32	Full marketing stack. CRO, copywriting, SEO, paid, analytics, retention, growth engineering, revops. Shared product-marketing context.
mayurrathi/awesome-agent-skills	-	15+ marketing	Conversion copywriting, cold outreach, growth strategy, performance marketing, LinkedIn, content.
cognyai/claude-code-marketing-skills	-	5+	Ad copy, competitor analysis, lead qualification.
BrianRWagner/ai-marketing-claude-code-skills	-	19	Marketing + cold outreach + LinkedIn optimization.
alirezarezvani/claude-skills	12K	46 marketing	Marketing pods + revenue ops + campaign analytics.
chadboyda/agent-gtm-skills	-	18 GTM	GTM strategy, metrics, inbound, paid, retention, ops.

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How Do You Stack Skills for a Growth Workflow?

Strategy & positioning:
  → product-marketing (define product, ICP, positioning ONCE)
  → competitor-profiling (competitive landscape)
  → growth-engineering (PLG loops, viral mechanics, activation)

Acquisition:
  → seo + ai-seo (organic + AI visibility)
  → paid-ads + ad-copy-writer (paid channels)
  → content-strategy + content-creator (content engine)
  → social-media + linkedin-automation (social distribution)

Conversion:
  → page-cro (audit existing pages)
  → copywriting (new page copy with variant generation)
  → landing-page (full page generation)

Retention & expansion:
  → email-sequence + email-marketing (lifecycle flows)
  → retention (churn prevention, re-engagement)
  → analytics (funnel analysis, cohort analysis, attribution)

Sales handoff:
  → revops (scoring, routing, handoff)
  → sales-enablement (decks, one-pagers, battle cards)

Every skill in this stack reads from the product-marketing context file. Change your positioning once, and every output across every channel updates.

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How Do You Fork and Customize Skills for Your Brand?

Firecrawl's team wrote about this: they rarely use the coreyhaines31 skills as-is. Instead they fork individual skills and customize them with their specific brand voice, audience, and positioning. The copywriting and page-cro skills "especially require tuning before they produce output that actually fits your brand."

The workflow:

1. Install the full coreyhaines31 collection
2. Run product-marketing to define your context
3. Test each skill with a real task
4. Fork the skills that need customization into your project's .claude/skills/ directory
5. Add your gotchas list (brand-specific things the AI gets wrong)

The gotchas list is where the value compounds. "Never use the word 'revolutionary' - our brand is understated." "Always lead with the specific number, not the percentage." "Our competitor X was acquired - position against their new parent company, not the old brand."

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Frequently Asked Questions

Do I need to be technical to use marketing skills?

No. Every skill is a folder of Markdown files and optional scripts. Install with npx skills add or by copying folders. No coding required. The output is marketing copy, strategy documents, and analysis - not code.

How do marketing skills differ from just prompting Claude?

Two ways: (1) Skills remember your product context across sessions - you define your ICP, positioning, and brand voice once instead of re-pasting it every conversation. (2) Skills encode methodology - the page-cro skill runs a systematic conversion audit, not a generic "give me feedback on this page."

Can I use these skills in Cursor too?

Yes. The SKILL.md format works across 26+ tools. Copy skill folders to ~/.cursor/skills/ instead of ~/.claude/skills/. Same instructions, same output.

What about marketing tools I already use (HubSpot, Mailchimp, Google Analytics)?

Skills are the strategy and content layer. Use MCP servers for tool connections (HubSpot MCP, Google Analytics MCP). The skill tells Claude what to analyze; the MCP server provides the data. They compose naturally.

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Sources

1. coreyhaines31/marketingskills - Full marketing skill stack (22K stars, 32 skills)
2. Firecrawl - Best Claude Code Skills to Try in 2026 - Practical review including marketing skills with "fork and customize" workflow
3. Anthropic Agent Skills Repository - Official skills including brand-guidelines and creative design
4. VoltAgent/awesome-agent-skills - Curated directory of 1,424+ skills

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Related Content

• Anthropic Built 300+ Claude Code Skills Internally. Here's What They Learned. - How to build your own skills + the complete skills directory by category
• Claude Code for Sales - 60+ sales skills mapped to every pipeline stage
• Claude Code for Data Scientists - 35+ data science skills for EDA, visualization, and modeling
• Claude Code for DevOps - 150+ skills for Docker, K8s, Terraform, and CI/CD
• Claude Code for Solopreneurs - The 15-skill stack that replaces 5 hires

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Start Here

Install the coreyhaines31 collection: npx skills add coreyhaines31/marketingskills. Run the product-marketing skill first. Then test page-cro on your homepage. That single audit will show you the difference between generic AI advice and context-aware marketing ops.

Want to build your own marketing skills from scratch? The shared context pattern in this guide is just the beginning. Encoding YOUR brand voice, YOUR conversion data, YOUR competitive positioning into custom skills is where the real compounding happens. Agent Skills 101 walks you through the SKILL.md spec, building a skill from scratch, testing and iterating, and making it work across Claude Code, Cursor, and 50+ agents. 25 lessons.

Start Agent Skills 101 →